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Wild Dawn 10 palette

Brand

#E66519

(230, 101, 25)

#36A3E2

(54, 163, 226)

#281C15

(40, 28, 21)

#F6F4F3

(246, 244, 243)

#F5DD3D

(245, 221, 61)

:root {
  --wild-100: #E66519;
  --wild-200: #36A3E2;
  --wild-300: #281C15;
  --wild-400: #F6F4F3;
  --wild-500: #F5DD3D;
}

About the Wild Dawn 10 palette

Wild Dawn 10 pairs #E66519 with #36A3E2 and #281C15 for a confident and structured impression. Its darkest shade, #281C15, anchors the composition while #F6F4F3 supplies the lightest counterpoint; #F5DD3D is the strongest saturation accent. The 15.12:1 contrast between the endpoints helps determine whether those two shades belong in text, decoration, or separate surfaces.

Wild Dawn 10 is a brand color palette built from red, blue, orange tones. It contains five colors: #E66519, #36A3E2, #281C15, #F6F4F3, #F5DD3D. The strongest contrast pair in the palette reaches 15.1:1, which is enough for readable body text (WCAG AA).

How to use it

Use the darkest shade for text or backgrounds, the most saturated color for buttons and links, and lighter tones for surfaces and highlights. Copy the CSS variables above, or check any pair in the Contrast Checker.

Suggested use cases

  • Business identity
  • Product onboarding
  • Professional services website

Live palette preview

Wild Dawn 10

A new point of view

Color, clarity and a little personality.

Explore the theme

Made for your next project

Thoughtful details. A clear direction.

Contrast against white and black

Normal text needs 4.5:1 for AA or 7:1 for AAA. Large text needs 3:1 for AA.

ColorWhite textBlack text
#E665193.37:1 · Large text only6.24:1 · AA
#36A3E22.80:1 · Fails AA7.49:1 · AAA
#281C1516.57:1 · AAA1.27:1 · Fails AA
#F6F4F31.10:1 · Fails AA19.15:1 · AAA
#F5DD3D1.37:1 · Fails AA15.29:1 · AAA

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